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  • Published: 28 March 2013
  • ISBN: 9781448182497
  • Imprint: Vintage Digital
  • Format: EBook
  • Pages: 496

MOD

From Bebop to Britpop, Britain’s Biggest Youth Movement




A rollicking ride through the jazz-fuelled, scooter-riding years of the quintessential British culture – and what it continues to mean for us today.

Welcome to the world of the sharp-suited ‘faces’. The Italianistas. The scooter-riding, all-night-dancing instigators of what became, from its myriad sources, a very British phenomenon.Mod began life as the quintessential working-class movement of a newly affluent nation – a uniquely British amalgam of American music and European fashions that mixed modern jazz with modernist design in an attempt to escape the drab conformity, snobbery and prudery of life in 1950s Britain. But what started as a popular cult became a mainstream culture, and a style became a revolution.

In Mod, Richard Weight tells the story of Britain’s biggest and most influential youth cult. He charts the origins of Mod in the Soho jazz scene of the 1950s, set to the cool sounds of Charlie Parker and Miles Davis. He explores Mod’s heyday in Swinging London in the mid-60s – to a new soundtrack courtesy of the Small Faces, the Who and the Kinks. He takes us to the Mod–Rocker riots at Margate and Brighton, and into the world of fashion and design dominated by Twiggy, Mary Quant and Terence Conran.

But Mod did not end in the 1960s. Richard Weight not only brings us up to the cult’s revival in the late 70s – played out against its own soundtrack of Quadrophenia and the Jam – but reveals Mod to be the DNA of British youth culture, leaving its mark on glam and Northern Soul, punk and Two Tone, Britpop and rave.

This is the story of Britain’s biggest and brassiest youth movement – and of its legacy. Music, film, fashion, art, architecture and design – nothing was untouched by the eclectic, frenetic, irresistible energy of Mod.

  • Published: 28 March 2013
  • ISBN: 9781448182497
  • Imprint: Vintage Digital
  • Format: EBook
  • Pages: 496

About the author

Richard Weight

Richard Weight is the author of Patriots: National Identity in Britain 1940-2000 and co-authored Modern British History: The Essential A-Z Guide. He studied history at Trinity College, Cambridge, and went on to do a PhD at University College, London. He is currently a Visiting Professor at the University of Boston and is a Fellow of the Royal Historical Society. Richard also makes documentaries for radio and television on many aspects of British life.

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Praise for MOD

This [is a] highly entertaining and discursive mixture of social history and cultural theory… As an analysis of Britain’s youth tribes of the past 50 years…Mod: A Very British Style is definitive

Mick Brown, Daily Telegraph

Richard Weight’s splendid new book… The writing is witty…the judgments are pinpoint accurate… The research is formidable in its scope and detail

Alwyn W Turner, New Statesman

MOD is an important book because it shows how a style so often dismissed as trivial is in fact an important determinant of Britishness... This is a great book because it has the courage to celebrate what is wonderfully modern

Gerard DeGroot, Sunday Telegraph

Well-written throughout, crackles with reflection on fashion, music and film

Ian Thompson, Observer

A serious and worthwhile insight into a fascinating aspect of youth identity

Will Hodgkinson, The Times

The book to get Sir Bradley Wiggins for his birthday

Esquire

This is a must-read for Weller wannabes

Evening Standard ES

For anyone who wants an accessible, thorough and discursive audit of youth culture over the past 50 years, MOD will be immensely satisfying

Paul Connolly, Metro

We can’t seem to get enough of the mod look. Now you can swot up on the originals with Mod: a Very British Style

Sunday Times Style

It’s an ode to youth culture and the Britain it created

Wall Street Journal Off Duty

He has done his job well. As we age, we need to be reminded that our youth was special and that nostalgia was good for the soul

Walter Ellis, Spectator

MOD is a weighty book. Its scope is almost as impressive as its Conran-esque endpapers…

Gavin James Bower, Independent

The perfect gift for someone who wants to walk down memory lane. The '60s, '70s and '80s are investigated thoroughly, with clubs, fashion, music and geography carefully described

Sorted

It’s the history of an attitude, and [Weight’s] captured it very well

William Leith, Evening Standard

An impeccably written, thoughtful, provocative, at time shocking, yet most compelling book describing the uprising of modernism in Britain, from the 1940s onwards

Elaine Holland, Nudge

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