It's On You

A wise and deeply-researched book and a stirring call to action. It is rare to see such expert thinkers reflect so profoundly on the risks of their own field.

Tim Harford, Financial Times journalist and author of 'The Undercover Economist'

From two experts in behavioral economics and social psychology, we have a masterclass in how to blend individual psychology with institutions, so that people are encouraged to get involved and develop solutions to our urgent problems via the democratic process.

Daron Acemoglu, winner of the Nobel Prize in Economics and co-author of 'Why Nations Fail'

If you believe corporate America, preventing a climate crisis is up to you. Loewenstein and Chater make a convincing case that this is little more than a self-serving lie.

Eduardo Porter, author of 'The Price of Everything'

This is an excellent book—engaging and well written. The authors convincingly show that in a system with complex interactions, nudge-style interventions at the individual level fail when the problem lies in the structure.

Nassim Nicholas Taleb, author of 'Incerto', 'The Black Swan' and 'Antifragile'

Two of the leading scientists of human decision-making, write that nudges have vastly over-promised and under-delivered. Instead of trying to solve big, systematic problems by marginally changing how individuals respond to perverse incentives, they persuasively advise us to systematically change those incentives with the tools of government and democracy.

Alvin Roth, winner of the Nobel Prize in Economics and author of 'Who Gets What – and Why'