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George Loewenstein

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George Loewenstein is one of the founders of behavioural economics, neuroeconomics, and behavioural public policy. He is one of the world’s most highly cited economists. He is currently the Herbert A. Simon University Professor of Economics and Psychology at Carnegie Mellon University. George has advised many leading companies and government bodies.

Books by George Loewenstein
It's On You
Nick Chater, George Loewenstein

Two leading academics explain where behavioural science went wrong and argue we should stop blaming personal failure for society's ills

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