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About the book
  • Published: 7 March 2019
  • ISBN: 9780593080085
  • Imprint: Bantam Press
  • Format: Trade Paperback
  • Pages: 256
  • RRP: $35.00

How to Steal Fire

The Myths of Creativity Exposed, The Truths of Creativity Explained




Creativity is a topic of real interest for businesses as well as individuals. How to Steal Fire aims to expose the myths in current thinking about this big subject and the explain the underlying truths, offering new insights into a subject that matters to us all.

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‘Promises to show readers how to think boldly and spark imaginative thought’ (FT)
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Creativity is a powerful force. It drives innovation, boosts our economy and enables us to fulfil our human potential. But what actually is creativity? Is it overrated? And where exactly do ideas come from in the first place?

In this book, design gurus Stephen Bayley and Roger Mavity debunk the myths and common misconceptions that form our current thinking around this complex subject. In showing readers how to think boldly and remain undaunted by challenges, they examine the phenomenon from all sides: not only the creativity of invention and of imagination but also that of perception and of discovery, in order to reveal the truths we often overlook.

Ultimately, How to Steal Fire will help you reclaim yourself from the anonymous dreariness of a data-driven culture and spark imaginative thought.

  • Pub date: 7 March 2019
  • ISBN: 9780593080085
  • Imprint: Bantam Press
  • Format: Trade Paperback
  • Pages: 256
  • RRP: $35.00

About the Authors

Stephen Bayley

In the 1970s, Terence Conran plucked Stephen from the obscurity of provincial academe to do his good works. One result was The Boilerhouse Project, promoting design in London's V&A, which became the most successful gallery of the eighties. Another result was the influential Design Museum. Stephen has since become one of the world's best-known commentators on design and popular culture.

Roger Mavity

Roger had been hired by Terence many times, and fired nearly as often. First at the French Gold Abbott ad agency where Roger won the Habitat advertising account; then at two more agencies including Mavity Gilmore, his own business. In 2006 he became Chief Executive of Conran Holdings, Terence’s business empire, where he stayed for seven years. Roger also ran his own ad agency for ten years and was Chief Executive of Granada Group’s technology and leisure divisions for another ten years. He quit business to work as a writer and photographer.


Praise for How to Steal Fire

“Very interesting... Talks a lot about the origins of creativity.”

Andrew Marr, Start the Week

“Chief executives have talked for decades about the importance of innovation, which academics define as the implementation of new ideas. But far less attention has been devoted to figuring out how to foster creativity itself. [How to Steal Fire is] a book on one of the most eagerly sought qualities in the business world: creativity. It promises to show readers how to think boldly and spark imaginative thought.”

FT


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