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The author of The Long Tail unveils his radical vision of the new economy

What happens when advances in technology allow many things to be produced for more or less nothing? And what happens when those things are then made available to the consumer for free?

In his groundbreaking new book, The Long Tail author Chris Anderson considers a brave new world where the old economic certainties are being undermined by a growing flood of free goods – newspapers, DVDs, T-shirts, phones, even holiday flights. He explains why this has become possible – why new technologies, particularly the Internet, have caused production and distribution costs in many sectors to plummet to an extent unthinkable even a decade ago. He shows how the flexibility provided by the online world allows producers to trade ever more creatively, offering items for free to make real or perceived gains elsewhere. He pinpoints the winners and the losers in the Free universe. And he demonstrates the ways in which, as an increasing number of things become available for free, our decisions to make use of them will be determined by two resources far more valuable than money: the popular reputation of what is on offer and the time we have available for it. In the future, he argues, when we talk of the 'money economy' we will talk of the 'reputation economy' and the 'time economy' in the same breath, and our world will never be the same again.

Reviews

Turns traditional economics upside down

Guardian

Even if you're a freesheet-reading Spotify user, this is the best £18.99 you'll ever spend

GQ

An insightful, steady and scrupulous analysis

Financial Times

There are many books about the workings of the new economy, but Anderson ... [is] ... one of the most reliable and skilful guides. Free is worth the money

Management Today

An enjoyable jaunt through business land

Daily Telegraph

The latest must-read title in adland

The Independent

Free is a brilliant primer for the bit generation

The Times

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Formats & editions

  • Paperback

    9781905211494

    July 1, 2010

    Random House Business

    288 pages

    RRP $19.99

    Online retailers

    • Abbey's Bookshop
    • Angus & Robertson Bookworld
    • Booktopia
    • Boomerang Books
    • Collins Booksellers
    • Dymocks
    • Books Kinokuniya
    • The Nile
    • QBD
    • Readings
    • Robinsons Bookshop
    Or

    Find your local bookstore at booksellers.org.au

  • Trade Paperback

    9781905211487

    August 3, 2009

    Random House Business

    288 pages

    RRP $35.00

    Online retailers

    • Abbey's Bookshop
    • Angus & Robertson Bookworld
    • Booktopia
    • Boomerang Books
    • Collins Booksellers
    • Dymocks
    • Books Kinokuniya
    • The Nile
    • QBD
    • Readings
    • Robinsons Bookshop
    Or

    Find your local bookstore at booksellers.org.au

  • EBook

    9781409065739

    September 30, 2013

    Cornerstone Digital

    288 pages

    Online retailers

    • iBooks
    • Amazon Kindle
    • Booktopia
    • eBooks
    • Google Play
    • Kobo
    Or

    Find your local bookstore at booksellers.org.au

  • EBook

    9781446409558

    January 4, 2011

    Cornerstone Digital

    288 pages

    Online retailers

    • iBooks
    • Amazon Kindle
    • Booktopia
    • eBooks
    • Google Play
    • Kobo
    Or

    Find your local bookstore at booksellers.org.au

  • EBook

    9781409066163

    September 1, 2010

    Cornerstone Digital

    208 pages

    Online retailers

    • iBooks
    • Amazon Kindle
    • Booktopia
    • eBooks
    • Google Play
    • Kobo
    Or

    Find your local bookstore at booksellers.org.au

Also by Chris Anderson

The Numbers Game
Makers
The Long Tail
The Billy Boy

Recommendations

The Four
Talking to My Daughter About the Economy
Feel The Fear And Do It Anyway
Live Lead Learn
Who Moved My Cheese
Zero to One
Good to Great and the Social Sectors
Why Aren't They Shouting?
Flip!
Dan and Phil Go Outside
Bit Rot
1971 - Never a Dull Moment
The Rise and Fall of Australia
The Why Axis
Riding the Storm
Money
Thrifty Ways For Modern Days
Mr Nice
Hit Makers
Stay Golden