Flipnosis

[A] wide-ranging and entertaining tour of the science of persuasion and influence . . . exposing, along with many other wonders, just how many scientists are currently at work in the shadowy territories of human personality, psychological improvement and, essentially, mind control

The Sunday Times

Flipnosis offers some powerful insights into the art and science of getting people to do what you want. You can't fault Dutton's eye for a good story . . . The book contains plenty of tricks to help you get your own way or turn around a sticky situation

New Scientist

As fascinating as it is alarming . . . Read it. Apply it

Men's Health

Brilliant . . . Kevin Dutton is simply a genius. I now tell his stories as if they were my own

Andy McNab

Eminently readable . . . presents brilliant and highly original advice on how to get someone to do something

V.S.Ramachandran

Fascinating, intelligent and accessible . . . Full of useful techniques, this book will help you get your own way in every aspect of life

Scarlet Magazine

Hugely entertaining and extremely thought-provoking

Richard Wiseman, author of Quirkology

Kevin Dutton is not the Messiah. But he's got a whole bunch of stories and parables that shed new light on how we are persuaded.

Terry Jones and Michael Palin

Once you start reading this absorbing book, you see attempted flipnosis everywhere - and there's no better example than the word 'flipnosis' itself. Having promised you the secrets of this great phenomenon, Dutton keeps you waiting for them until well into the second half of the book, by which time you are well and truly hooked. He is no mean flipnotist, which I'm sure he'll take as the greatest possible compliment

The Daily Mail

So mind-alteringly brilliant that I'm amazed it hasn't been made illegal

Howard Marks

Truly fascinating

Time Out