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  • Published: 27 April 2021
  • ISBN: 9780753559130
  • Imprint: Virgin Digital
  • Format: Audio Download
  • RRP: $26.99


Make It Easier to Do What Matters Most: The Instant New York Times Bestseller

The bestselling author of ESSENTIALISM returns with a practical guide to getting the most important tasks done without giving up or burning out


The intricacy of modern life has created a false dichotomy between things that are 'hard and important,' and those that are 'easy and trivial.' Everything has become so much harder than it ought to be. But, Greg McKeown, bestselling author of Essentialism, says, there is a third alternative. In Effortless, he offers practical strategies for making the most vital tasks the easiest ones. Honed over the better part of a decade, these strategies include:

· Asking 'What Step Can I Remove?' (accomplish more, in fewer steps)
· Having the Courage to Be Rubbish (prioritize progress over perfection)
· Deciding What 'Done' Looks Like (don't keep running after you pass the finish line)

McKeown's philosophy of essentialism has helped thousands to eliminate nonessential activities and focus on the few that really matter. Working out what is essential is the first step - making these tasks effortless is the next. Effortless will show you how.

  • Published: 27 April 2021
  • ISBN: 9780753559130
  • Imprint: Virgin Digital
  • Format: Audio Download
  • RRP: $26.99

About the author

Greg McKeown

Greg McKeown was recently named a Young Global Leader by the World Economic Forum. He is the CEO of THIS Inc, a leadership and strategy design agency headquartered in Silicon Valley. He has taught at companies that include Apple, Facebook, Google, LinkedIn, Salesforce.com, Twitter and VMware. Originally from London, he now lives in Menlo Park, California with his wife, Anna, and their four children. Greg holds an MBA from Stanford University.

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Praise for Effortless

If you're squandering energy on pointless tasks and struggling to complete what really matters, this book is your salvation. With brisk prose, great stories, and keen insights, it shows how to flip the script-and make the trivial stuff harder and the crucial stuff easier. In a world beset by burnout, Greg McKeown's work is essential.

Daniel H. Pink, New York Times bestselling author of When, Drive, and To Sell Is Human

We all pride ourselves on being hard workers, but what should we do when we want to push ourselves even harder and have reached our upper limit? In his new book, Greg McKeown offers the solution: Instead of giving up, burning out, or sacrificing our sanity, we can find an easier path. Full of simple strategies we can adopt right away, Effortless shows that achieving more doesn't have to be as hard as we make it out to be.

Arianna Huffington, founder and CEO of Thrive Global

Every once in a while, a new book comes along at just the right moment. At a time when fear, uncertainty, and our ever-growing list of responsibilities - both at work and at home - have come to feel like much too much to handle, Greg McKeown's new book couldn't be timelier, or more necessary.

Eve Rodsky, New York Times bestselling author of Fair Play

We've been taught that the more important the goal, the harder we must grind to achieve it, which leads to inevitable exhaustion and overwork. In his inspiring and important follow-up to Essentialism, Greg McKeown masterfully flips this script, arguing instead that the more essential the task, the more effortless we should make its completion. A much-needed corrective to burnout culture.

Cal Newport, author of A World Without Email and Deep Work

A good book for anyone feeling the familiar creep of overwhelm: McKeown shows us how to break down what we need to do and, building on the message of Essentialism, probably do less, but do it better.

Financial Times, Books of the Month

A prescription for starting something new, making it grow, and then watching the results. It's a brilliant read for the stuck and unstuck among us.

John Brandon, Forbes

In his new book, Gregory McKeown offers advice for making the most essential activities the easiest ones - meaning you can achieve the results you want without burning out.

Richard Branson