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About the book
  • Published: 1 May 2009
  • ISBN: 9780141924397
  • Imprint: Penguin eBooks
  • Format: EBook
  • Pages: 288

Ecological Intelligence


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Most of us want to make the right choices as consumers. But how can any one individual's choices make a difference? And, more importantly, what are the right choices?



In this provocative new book Daniel Goleman shows that everything about what we buy and why is about to change. To date, he argues, our consumer thinking about issues such as the environment, health hazards or child labour has been one-dimensional, focusing on single problems in isolation from the rest. Our 'green' awareness is so superficial we often do more harm than good by ignoring the adverse impacts of the far vaster proportion of what we buy and do.



Ecological Intelligence shows how the phenomenon of radical transparency - the availability of complete information about all aspects of a product's history - is about to transform the power of consumers and the fate of business. Companies will no longer be able to control their own reputations. For the first time what they say will matter far less than what they actually do. They will be genuinely accountable.



Ecological Intelligence sends a fresh and hopeful message to readers. By mobilizing consumers to create an enormous market force for virtuous business decisions, it is the essential handbook for understanding the coming information revolution.
%%%Most of us want to make the right choices as consumers. But how can any one individual's choices make a difference? And, more importantly, what are the right choices?
In this provocative new book Daniel Goleman shows that everything about what we buy and why is about to change. To date, he argues, our consumer thinking about issues such as the environment, health hazards or child labour has been one-dimensional, focusing on single problems in isolation from the rest. Our 'green' awareness is so superficial we often do more harm than good by ignoring the adverse impacts of the far vaster proportion of what we buy and do.
Ecological Intelligence shows how the phenomenon of radical transparency - the availability of complete information about all aspects of a product's history - is about to transform the power of consumers and the fate of business. Companies will no longer be able to control their own reputations. For the first time what they say will matter far less than what they actually do. They will be genuinely accountable.
Ecological Intelligence sends a fresh and hopeful message to readers. By mobilizing consumers to create an enormous market force for virtuous business decisions, it is the essential handbook for understanding the coming information revolution.

  • Pub date: 1 May 2009
  • ISBN: 9780141924397
  • Imprint: Penguin eBooks
  • Format: EBook
  • Pages: 288

About the Author

Daniel Goleman

Daniel Goleman is the author of the bestsellers Emotional Intelligence and Working with Emotional Intelligence. He received his PhD from Harvard and reported on the brain and behavioral sciences for the New York Times for twelve years. He was awarded the American Psychological Association's Lifetime Achievement Award and is a Fellow of the American Association for the Advancement of Science.

Daniel Goleman is an internationally known psychologist and journalist. He is a co-founder of the Collaborative for Academic, Social and Emotional Learning at the Yale University Child Studies Centre (now at the University of Illinois at Chicago), co-chairman of the Consortium for Research on Emotional Intelligence in Organizations, based in the Graduate School of Applied and Professional Psychology at Rutgers University, and a member of the board of directors of the Mind & Life Institute. His book Emotional Intelligence was on the New York Times bestseller list for a year and a half, with nearly 6,000,000 copies in print worldwide in thirty languages.

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