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Business for Punks
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  • Published: 5 November 2015
  • ISBN: 9780241975732
  • Imprint: Penguin Audio
  • Format: Audio Download
  • RRP: $18.99
Categories:

Business for Punks

Break All the Rules – the BrewDog Way

Formats & editions
EBook
5 Nov 2015
Audiobook
5 Nov 2015
Paperback
1 Dec 2016
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Anarchic. Irreverent. Passionate. The business bible for a new generation.

Penguin presents the unabridged, downloadable, audiobook edition of Business for Punks written and read by James Watt .

Don't waste your time on bullshit business plans. Forget sales. Put everything on the line for what you believe in.

These mantras have turned BrewDog into one of the world's fastest-growing drinks brands, famous for beers, bars and crowdfunding.

Founded by a pair of young Scots with a passion for great beer, BrewDog has catalysed the craft beer revolution, rewritten the record books and inadvertently forged a whole new approach to business.

In Business for Punks, BrewDog co-founder James Watt bottles the essence of this success. From finances ('chase down every cent') to marketing ('lead with the crusade, not the product') this is an anarchic, indispensable guide to thriving on your own terms.
  • Published: 5 November 2015
  • ISBN: 9780241975732
  • Imprint: Penguin Audio
  • Format: Audio Download
  • RRP: $18.99
Categories:

About the author

James Watt

James Watt is an Aberdeenshire entrepreneur who co-founded the world famous craft beer company, BrewDog, at just 24 years old with Martin Dickie. Captain of BrewDog, James Watt, switched seafaring on the North Atlantic to running a world-class brewery that constantly takes social media by storm and has a knack for controversy. James is no stranger to writing BrewDog books, having written Business for Punks: Break All the Rules – the BrewDog Way and co-written BrewDog: Craft Beer for the People.
portrait photo of James Watt

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