> Skip to content
  • Published: 5 November 2015
  • ISBN: 9780241972991
  • Imprint: Penguin eBooks
  • Format: EBook
  • Pages: 208

Business for Punks

Break All the Rules - the BrewDog Way




Anarchic. Irreverent. Passionate. The business bible for a new generation.

Don't waste your time on bullshit business plans. Forget sales. Put everything on the line for what you believe in.

These mantras have turned BrewDog into one of the world's fastest-growing drinks brands, famous for beers, bars and crowdfunding.

Founded by a pair of young Scots with a passion for great beer, BrewDog has catalysed the craft beer revolution, rewritten the record books and inadvertently forged a whole new approach to business.

In Business for Punks, BrewDog co-founder James Watt bottles the essence of this success. From finances ('chase down every cent') to marketing ('lead with the crusade, not the product') this is an anarchic, indispensable guide to thriving on your own terms.

  • Published: 5 November 2015
  • ISBN: 9780241972991
  • Imprint: Penguin eBooks
  • Format: EBook
  • Pages: 208

About the author

James Watt

James Watt is an Aberdeenshire entrepreneur who co-founded the world famous craft beer company, BrewDog, at just 24 years old with Martin Dickie.

Captain of BrewDog, James Watt, switched seafaring on the North Atlantic to running a world-class brewery that constantly takes social media by storm and has a knack for controversy.

James is no stranger to writing BrewDog books, having written Business for Punks: Break All the Rules – the BrewDog Way and co-written BrewDog: Craft Beer for the People.

Also by James Watt

See all

Praise for Business for Punks

An undeniably engaging read with tangible, pragmatic advice ... and seasoned wisdom

The Scotsman

An idiosyncratic guide for budding entrepreneurs

Financial Times

An anarchic but indispensable guide to business and an invaluable lesson on how to thrive on your own terms

Scunthorpe Telegraph

A manual for entrepreneurs

Marketing Magazine

[Watt] explains how a company that started in a shed in Scotland became an operation with an annual turnover of £50 million and sales in 55 countries ... useful tips for a fledgeling entrepreneur with a bright idea

The Times 'book of the week'

BrewDog represent the future ... They've crafted their own success. And if a couple of Scottish guys with a faithful dog can, you can too.

Will King, founder of King of Shaves

The punk rock approach to doing business

British Airways' Business Life

Tackles every issue aspiring entrepreneurs will face ... lays out the foundations for success on one's own terms

Hospitality and Catering News

Related titles