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  • Published: 5 November 2015
  • ISBN: 9780241972991
  • Imprint: Penguin eBooks
  • Format: EBook

Business For Punks

Start Your Business Revolution - The Brewdog Way




In Business for Punks, BrewDog's co-founder James Watt offers a business bible for a new generation. It's anarchic. It's irreverant. It's passionate. It's BrewDog.

Go fast or go home. Forget sales. Be a selfish bastard and ignore advice.

These are the mantras that have fuelled BrewDog, the fastest-growing UK food and drinks company for three years running. Created by a pair of young Glaswegians with a passion for beer, Brewdog has catalysed a craft ale revolution, gone global, and inadvertently created a whole new approach to business.

In Business for Punks, BrewDog co-founder (and Great British Entrepreneur 2014) James Watt bottles the essence of their success. From finances ('cash is motherfucking king') to marketing ('lead with the crusade, not the product') this is an anarchic, indispensable guide to thriving on your own terms.%%%In Business for Punks, BrewDog's co-founder James Watt offers a business bible for a new generation. It's anarchic. It's irreverant. It's passionate. It's BrewDog.

Go fast or go home. Forget sales. Be a selfish bastard and ignore advice.

These are the mantras that have fuelled BrewDog, the fastest-growing UK food and drinks company for four years running. Created by a pair of young Scots with a passion for beer, Brewdog has catalysed a craft ale revolution, gone global, and inadvertently created a whole new approach to business.

In Business for Punks, BrewDog co-founder (and Great British Entrepreneur 2014) James Watt bottles the essence of their success. From finances ('cash is motherfucking king') to marketing ('lead with the crusade, not the product') this is an anarchic, indispensable guide to thriving on your own terms.%%%BrewDog's co-founder James Watt offers a business bible for a new generation. It's anarchic. It's irreverant. It's passionate. It's BrewDog.

Don't waste your time on bullshit business plans. Forget sales. Ignore advice. Put everything on the line for what you believe in.

These mantras have turned BrewDog into one of the world's fastest-growing drinks brands, famous for beers, bars and crowdfunding.

Founded by a pair of young Scots with a passion for great beer, BrewDog has catalysed the craft beer revolution, rewritten the record books and inadvertently forged a whole new approach to business.

In BUSINESS FOR PUNKS, BrewDog co-founder James Watt bottles the essence of this success. From finances ('chase down every cent, pimp every pound') to marketing ('lead with the crusade, not the product') this is an anarchic, indispensable guide to thriving on your own terms.%%%BrewDog's co-founder James Watt offers a business bible for a new generation. It's anarchic. It's irreverant. It's passionate. It's BrewDog. Don't waste your time on bullshit business plans. Forget sales. Ignore advice. Put everything on the line for what you believe in.These mantras have turned BrewDog into one of the world's fastest-growing drinks brands, famous for beers, bars and crowdfunding.Founded by a pair of young Scots with a passion for great beer, BrewDog has catalysed the craft beer revolution, rewritten the record books and inadvertently forged a whole new approach to business.In BUSINESS FOR PUNKS, BrewDog co-founder James Watt bottles the essence of this success. From finances ('chase down every cent, pimp every pound') to marketing ('lead with the crusade, not the product') this is an anarchic, indispensable guide to thriving on your own terms.%%%BrewDog's co-founder James Watt offers a business bible for a new generation. It's anarchic. It's irreverent. It's passionate. It's BrewDog. Don't waste your time on bullshit business plans. Forget sales. Ignore advice. Put everything on the line for what

  • Published: 5 November 2015
  • ISBN: 9780241972991
  • Imprint: Penguin eBooks
  • Format: EBook

About the author

James Watt

James Watt is an Aberdeenshire entrepreneur who co-founded the world famous craft beer company, BrewDog, at just 24 years old with Martin Dickie.

Captain of BrewDog, James Watt, switched seafaring on the North Atlantic to running a world-class brewery that constantly takes social media by storm and has a knack for controversy.

James is no stranger to writing BrewDog books, having written Business for Punks: Break All the Rules – the BrewDog Way and co-written BrewDog: Craft Beer for the People.

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