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About the book
  • Published: 14 February 2006
  • ISBN: 9780141014593
  • Imprint: Penguin Press
  • Format: Paperback
  • Pages: 304
  • RRP: $24.99

Blink


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An art expert sees a ten-million-dollar sculpture and instantly spots it's a fake. A marriage analyst knows within minutes whether a couple will stay together. A fire-fighter suddenly senses he has to get out of a blazing building. A speed dater clicks with the right person...
This international bestselling book is all about those moments when we 'know' something without knowing why. Here Malcolm Gladwell explores the phenomenon of 'blink', showing how a snap judgement can be far more effective than a cautious decision. By trusting your instincts, he reveals, you'll never think about thinking in the same way again.
'Trust my snap judgement, buy this book: you'll be delighted' The New York Times
'Compelling, fiendishly clever' Evening Standard
'Brilliant ... the implications for business, let alone love, are vast' Observer
'Superb ... this wonderful book should be compulsory reading' New Statesman
'Blink might just change your life' Esquire
'Should you buy this book? You already know the answer to that' Independent on Sunday
%%%From the author of The Tipping Point, Malcolm Gladwell's international bestseller Blink: The Power of Thinking Without Thinking is a revolution in the understanding of the mind.
An art expert sees a ten-million-dollar sculpture and instantly spots it's a fake. A marriage analyst knows within minutes whether a couple will stay together. A fire-fighter suddenly senses he has to get out of a blazing building. A speed dater clicks with the right person...
This book is all about those moments when we 'know' something without knowing why. Here Malcolm Gladwell explores the phenomenon of 'blink', showing how a snap judgement can be far more effective than a cautious decision. By trusting your instincts, he reveals, you'll never think about thinking in the same way again.
'Trust my snap judgement, buy this book: you'll be delighted' The New York Times
'Compelling, fiendishly clever' Evening Standard
'Brilliant ... the implications for business, let alone love, are vast' Observer
'Superb ... this wonderful book should be compulsory reading' New Statesman
'Blink might just change your life' Esquire
'Should you buy this book? You already know the answer to that' Independent on Sunday

  • Pub date: 14 February 2006
  • ISBN: 9780141014593
  • Imprint: Penguin Press
  • Format: Paperback
  • Pages: 304
  • RRP: $24.99

About the Author

Malcolm Gladwell

Malcolm Gladwell has been a staff writer with The New Yorker magazine since 1996. In 2005 he was named one of Time Magazine's 100 Most Influential People. He is the author of three books: The Tipping Point: How Little Things Make a Big Difference (2000), Blink: The Power of Thinking Without Thinking (2005), and Outliers: The Story of Success (2008), all of which were number one New York Times bestsellers.

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