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  • Published: 19 August 2025
  • ISBN: 9781776951192
  • Imprint: Penguin
  • Format: Trade Paperback
  • Pages: 288
  • RRP: $36.99

Become Unstoppable

The blueprint from the world's most successful sports team





Master your winning mindset with lessons from the life and career of All Blacks coaching legend Gilbert Enoka

In a career spanning almost three decades, visionary psychological coach, Gilbert Enoka, changed the way the All Blacks played their game. With a 77% winning record in test match rugby, the highest of any professional sports team, they are the only international team to have a winning record against every opponent. That is only possible because they leave no part of their preparation to chance. Their winning mindset and resilience are as important as the physical training and Gilbert Enoka was their secret weapon.

For the first time, Gilbert distils his essential lessons to building unshakeable staying power – particularly at times of high pressure where others would crumble – creating a winning team mentality – and leaving things better than how you found them so that we can all learn the All Blacks way. Discover how to build a winning culture, hone your leadership to inspire your team in times of need and establish iconic rules for performance that will become your competitive advantage for years to come.

  • Published: 19 August 2025
  • ISBN: 9781776951192
  • Imprint: Penguin
  • Format: Trade Paperback
  • Pages: 288
  • RRP: $36.99

About the author

Gilbert Enoka

Gilbert Enoka is a legendary mental performance coach who has worked with New Zealand’s sporting elite. He is internationally-renowned for his two-decade history with the All Blacks. He has been with the All Blacks for over 250 tests and during that time the team has won back-to-back Rugby World Cups, one Laureus Award (for the best team in the world), 17 Bledisloe Cups, three Grand Slams, seven Tri Nations and five Rugby Championships. Gilbert’s reputation has also seen him work with the Black Caps, Silver Ferns, Crusaders and many other high-performing international athletes. A sought-after speaker, Gilbert talks about the psychology behind individual and team success in world-level sport and how this can be applied to any walk of life.

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