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Become Unstoppable
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  • Published: 21 August 2025
  • ISBN: 9781529946697
  • Imprint: Ebury Digital
  • Format: EBook
  • Pages: 288

Become Unstoppable

The blueprint from the world's most successful sports team

Formats & editions
Tr. Paperback
19 Aug 2025
EBook
21 Aug 2025
EBook
19 Aug 2025
Audiobook
2 Sept 2025
Audiobook
21 Aug 2025
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The fighting spirit of the All Blacks, distilled by their legendary mental skills coach, Gilbert Enoka.

In a career spanning almost three decades, visionary psychological coach, Gilbert Enoka, has left his fingerprint on all aspects of the All Blacks winning machine. With a 77% winning record in test match rugby, the highest of any professional sports team, they are the only international team to have a winning record against every opponent. That performance is only possible because they leave no part of their preparation to chance. Their winning mindset and resilience are as important as the physical training and Gilbert Enoka was their secret weapon.

For the first time, Gilbert distils his essential lessons to building unshakeable staying power – particularly at times of high pressure where others would crumble – creating a winning team mentality – where the no assholes rule is king – and leaving things better than how you found them so that we can all learn the All Blacks way. Discover how to build a winning culture, hone your leadership to inspire your team in times of need and establish iconic rules for performance that will become your competitive advantage for years to come.
  • Published: 21 August 2025
  • ISBN: 9781529946697
  • Imprint: Ebury Digital
  • Format: EBook
  • Pages: 288
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About the author

Gilbert Enoka

Gilbert Enoka is a legendary mental performance coach who has worked with New Zealand’s sporting elite. He is internationally-renowned for his two-decade history with the All Blacks. He has been with the All Blacks for over 250 tests and during that time the team has won back-to-back Rugby World Cups, one Laureus Award (for the best team in the world), 17 Bledisloe Cups, three Grand Slams, seven Tri Nations and five Rugby Championships. Gilbert’s reputation has also seen him work with the Black Caps, Silver Ferns, Crusaders and many other high-performing international athletes. A sought-after speaker, Gilbert talks about the psychology behind individual and team success in world-level sport and how this can be applied to any walk of life.
portrait photo of Gilbert Enoka

Praise for Become Unstoppable

Gilbert was the glue between the players and management and our performances on the field and was a huge part in our successes. As a player, he wanted to push me to reach the stars, and his methods helped me every day. One of his strengths was to build a person’s mindset so that they could believe anything was possible

Kieran Read, All Blacks captain

Gilbert’s ability to bring the best out in both the players and management was hugely influential to our success as a team.

Richie McCaw, 2011 and 2015 Rugby World Cup winner

Gilbert had an incredible influence on the All Blacks story

Wayne Smith, All Blacks head coach and assistant coach

He was the heartbeat of the All Blacks.

Dane Coles, 2015 Rugby World Cup winner

Gilbert has a beautiful way of bringing a group of people together. To give them a purpose or a challenge to commit to something greater than oneself.

Stephen Fleming, Black Caps captain

He was a huge support to me and I still recall his words in my working life now. I am very thankful to have worked alongside him.

Frank Lampard

Gilbert offered invaluable advice to me and shared wisdom on navigating the emotional challenges that accompany high-performance teams, learning not to let individual sacrifice lose their sense of purpose. I was impressed by how relatable his delivery was, and he often emphasised the importance of authenticity. He brings a lot of heart and soul to his approach to the mental side of high-performance, which I loved and expresses it throughout this book.

Emma Hayes

A rare insight into the human side of elite performance, reminding us that the greatest competitor we face isn't external—it's ourselves.

The High Performance Podcast