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  • Published: 5 November 2020
  • ISBN: 9780241453605
  • Imprint: Penguin eBooks
  • Format: EBook
  • Pages: 288


How I Disrupted an Industry

An awe-inspiring story of how one woman took on the financial establishment and founded the fast-growing digital bank, Starling

'I surprised myself the first time I fully articulated the words "I'm starting a bank"'

is the first-hand account of one woman's quest to rebuild Britain's broken banking system.

After a lengthy career at the top of some of Britain's leading banks Anne Boden had become disillusioned with the status quo - the financial crash had broken trust in the whole sector but there seemed to be little appetite to make the most of emerging technologies to revolutionise customer experience. Increasingly frustrated with the inertia within the industry she decided to shake things up herself by doing something totally radical - setting up her own bank.

In this awe-inspiring story Anne reveals how she broke through bureaucracy, tackled prejudice and successfully countered widespread suspicion to realise her vision for the future of consumer banking. She fulfilled that dream by founding Starling, the winner of Best British Bank at the British Bank Awards in 2018, 2019 and 2020, and in doing so has triggered a new movement that is revolutionising the entire banking industry.

  • Published: 5 November 2020
  • ISBN: 9780241453605
  • Imprint: Penguin eBooks
  • Format: EBook
  • Pages: 288

Praise for BANKING ON IT

A riveting read. I couldn't put it down! Boden's story powerfully demonstrates how creativity, bravery and determination can quite literally transform an industry. Wow, what a change-maker!

Rachel Botsman, author of Who Can You Trust?

A thrilling account of entrepreneurship, ingenuity and innovation.

Tony Fernandes, CEO of AirAsia and author of Flying High

Welsh, 5ft, female and fiftysomething: when Anne Boden decided to launch a new "challenger" bank she seemed like neither the typical staid financier nor the archetypal fintech founder. Her creation was the successful startup Starling, but as this tell-all book outlines it was not an easy birth.

Rosamund Urwin, The Times Best Business Books of 2020

Sent shockwaves through the tight-knit world of UK tech and venture capital

Yahoo! Finance

A banking blockbuster

The Observer Magazine

If there was ever a business book suitable for TV adaptation, this is it.

Claer Barrett, Financial Times

Banking On It is the story of how Boden's dogged determination to change the way banks do things...it is a fascinating insight into how one woman's vision shaped the way fintech looks today.

Aisling Finn, Alt-Fi

A fascinating read that will appeal to everyone, not just those interested in fintech or the financial industry. Whether you take inspiration from a fifty-something woman dominating a field full young men or merely just enjoy the trials and tribulations that come from trying to create a financial institution, Banking On It should be top of your reading list.

Polly Jean Harrison, The Fintech Times

I was left pondering who would bid for the film rights - and this isn't something you often think about a business book. It's a clear-eyed look at the state of banking and how slowly it has moved with the times. Finance is not everyone's favourite subject but Boden makes it accessible.

Peter Magee, The Bookbag

Boden is a true disruptor, and her big idea for disrupting the banking sector with her digital only bank is truly inspirational. For women entrepreneurs around the world who want to shake things up with their business ideas and innovations, Anne is a great role model and shows that big ideas combined with tenacity, persistence and hard work can become game changing realities. This is a must-read book for every woman entrepreneur who wants to disrupt things with their businesses.

Melanie Hawken, CEO, Lionesses of Africa

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