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  • Published: 20 September 2022
  • ISBN: 9781847942890
  • Imprint: Penguin
  • Format: Paperback
  • Pages: 304
  • RRP: $24.99

Anthro-Vision

How Anthropology Can Explain Business and Life




A revelatory model that explains how we buy, sell, work and live.

'Absolutely brilliant.' Daniel Kahneman, author of Thinking, Fast and Slow

Meet the business anthropologists seeking to explain how we buy, sell, work and think.

From supermarkets to factories, trading floors to tech firms, their methods are revealing the hidden codes that define our lives.

The result is a wholly new way to see human behaviour: anthro-vision.

One of the World's Top 50 Thinkers - Prospect

  • Published: 20 September 2022
  • ISBN: 9781847942890
  • Imprint: Penguin
  • Format: Paperback
  • Pages: 304
  • RRP: $24.99

About the author

Gillian Tett

Gillian Tett is the chairman of the editorial board and editor-at-large at the Financial Times. Her work for the FT has taken her around the world – from Brussels to Tokyo to Moscow – and won her numerous awards, including Columnist of the Year at the 2014 British Press Awards. She holds a PhD in social anthropology from the University of Cambridge.

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