Real marketing isn't about racking up clicks and tweets; it's about connection, empathy, and making a difference.
For any artist, entrepreneur, or visionary who feels stuck, Seth Godin has a simple answer: commit to the practice.
Made for dipping into again and again, Whatcha Gonna Do with That Duck? Is a classic for fans both old and new.
In his bravest and most challenging book yet, Seth Godin shows how we can thrive in an economy that rewards art, not compliance.