Luc de Brabandere is a fellow and a senior advisor in the Paris office of The Boston Consulting Group. He leads strategic seminars with boards, senior executives, and managers from a wide range of companies looking to develop new visions, new products and services, and long-term scenarios to prepare for the future. He is the author or co-author of nine books, including The Forgotten Half of Change: Achieving Greater Creativity Through Changes in Perception, and a regular columnist for various newspapers in France and Belgium. Prior to joining BCG, he was the general manager of the Brussels Stock Exchange.
For readers of Made to Stick and Blue Ocean Strategy, two leading consultants from The Boston Consulting Group present a new model of practical creativity that challenges readers to think about their customers, their goals and their businesses in exhilarating new ways. What sets this book apart from all other business books is the framework the experts at BCG provide to create, think in, and continuously update new boxes, rather than thinking "outside the box."Buy now