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Lord Saatchi

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This book started life as a training manual for Saatchi advertising employees. Its approach shaped the Saatchistory for 40 years. Its principles permeate the culture, philosophy and structure of one of the world's best known corporate brands.

Books by Lord Saatchi

Brutal Simplicity of Thought

The principles of modern communication revealed in deceptively simple words and pictures by the man behind the world’s most successful advertising agency

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