How It Changed the World
The principles of modern communication revealed in deceptively simple words and pictures by the man behind the world’s most successful advertising agency
Simplicity looks easy. It’s not. It’s easier to complicate than simplify. No one knows this better than Maurice Saatchi, the man behind the world’s most successful advertising agency. In this book he presents stunningly simple examples of concepts that have changed the world – from the single piece of paper that became the American Declaration of Independence, giving birth to the most powerful nation in the history of the world, to the symbol and line that enables us to write music. Thought-provoking and incisive, Brutal Simplicity of Thought is the distillation, in words and pictures, of the Saatchi method of communication.
Whether you are a student, a manager, self-employed or a CEO, this book has something to teach us all: simplicity rules.
“A beautifully minimalist book.”
Good Book Guide