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Jordan Rondel — aka The Caker — set up her cake-making business fresh from gaining a degree in marketing (www.thecaker.co.nz). Influenced by her French grandparents, her baking philosophy is simple: focus on fresh, yummy ingredients, with taste trumping appearance every time. The style is edgy over cute, and features nutritious and organic ingredients where possible. Her handmade cakes can be gluten-free, dairy-free or vegan. In setting up her business’s corporate base, Rondel used contacts from her long involvement in the fashion world, listing among her clients fashion designers, magazines, and fashion PR companies. Her collaborations with fashion labels such as Stolen Girlfriends Club and Lonely Hearts have fast made her the youth icon and media darling of the baking world.

Books by Jordan Rondel