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James Exton, is a fully qualified Barrister, now fulfilling his passion for fitness as creator and director of LDNMuscle Ltd (LDNM), and twin to co-founder, Tom Exton.

He graduated from Nottingham University in 2008 and was awarded a scholarship to the Bar, before being called to the Bar in late 2009. His professional career started in London working for a legal firm but his passion for fitness and changing peoples lives took hold in 2013 with the creation of LDNM, an online advice port offering real, safe, sustainable and helpful diet and training advice for those wanting to transform how they look and feel.

LDNM is now an internationally known and respected brand, offering Diet and Training Plans, Education and Training, clothing and a unique supplement range to tens of thousands worldwide.

Books by James Exton