Ethan Kross PhD is one of the world's leading experts on controlling the conscious mind. An award-winning professor at the University of Michigan and Ross School of Business, he is the director of the Emotion & Self Control Laboratory. He has participated in policy discussion at the White House, and has been interviewed about his work on Good Morning America and NPR Morning Edition. His pioneering research has been featured in the New York Times, New Yorker and New England Journal of Medicine and Science. He completed his BA at the University of Pennsylvania, and his PhD at Columbia University.