Douglas Rushkoff has written ten books on new media and popular culture including Cyberia, Media Virus, Playing the Future, Nothing Sacred: The Truth about Judaism and Coercion. He has also written and presented two documentaries, The Merchants of Cool and The Persuaders. Between 1996 and 2001 he wrote a column on interactive culture for the New York Times and the Guardian. Previous jobs have included certified stage fight choreographer and keyboardist for the band Psychic TV. He lives in New York.