BJ Fogg
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BJ Fogg is the founder and director of the Behaviour Design Lab at Stanford. In addition to his research, Fogg teaches Boot Camps in Behaviour Design for industry innovators and also leads the Tiny Habits Academy helping people around the world. One of Fortune’s ‘10 New Gurus You Should Know,’ he lives in Northern California and Maui.
Books by BJ Fogg
Tiny Habits
The world’s leading expert on habit formation shows you how to build a better life: by starting small
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Three tiny exercises
The world’s leading expert on habit formation shows you how to build a better life, by starting small.