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Willy Wonka is searching for the most exciting, most brilliant story ideas...


Willy Wonka is searching for the most exciting, most brilliant story ideas from 5–12 year olds across Australia to transform into magical creations.

Children are being asked to submit their best story idea in 100 words or less to go into the draw to win one of four fantastical money-can’t-buy prizes. The idea is simple . . . use your imagination to develop a concept for a fun and adventurous story. The sky’s the limit. We are not asking for polished stories – far from it. Instead we are searching for the ideas that are in the true spirit of Dahl’s story-telling.

Spelling and grammar are not of concern as there will be only one judging criterion – PURE IMAGINATION!

Just remember . . . don’t imagine small . . . IMAGINORMOUS!

So, what’s up for grabs?

Did you know?

Roald Dahl’s stories often started as tiny ideas scribbled into one of his beloved 'ideas books'. These little ideas would later become the stories, characters, inventions and imaginative worlds featured in Charlie and the Chocolate FactoryMatildaFantastic Mr. FoxThe BFG and many more. Inspiration for a story idea could come from anywhere, anywhere at all – even the biggest and best ideas start small!

Even the character of Willy Wonka started in one of Roald Dahl’s ideas books, about an inventor called Billy Bubbler. In Roald Dahl’s ideas books, Billy didn’t only make sweets, he invented other things as well. This tiny idea became the book, film and even a Broadway musical: Charlie and the Chocolate Factory.

Have fun and good luck!


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