Do you read newspapers online? Own a kindle? Download television programmes so you can skip the adverts? Free Ride explores the implications for modern culture of all these activities and asks how businesses can fight back against the expectation that everything we value should be available for free.
This is the story of the great American railroads, a story of breathtaking technological ingenuity, pioneering idealism, hard driven labour and powerful greed. By the end of the last century five transcontinental railroads linked the Atlantic Coast with the Pacific Ocean, and thousands of miles of track criss-crossed the West which, only a few years before, had been largely uncharted and unexplored.