Partnering with Pacific Magazines, Penguin Random House provided books for purchase alongside a variety of Pacific Magazine brands, including WHO, Marie Claire and Women’s Health. This promotion ran over two consecutive years.
Upon the purchase of a participating magazine, a Peppa Pig storybook was available for $2.50, exclusive to Woolworths. There were 9 titles to collect, including;
- Peppa Meets Kylie Kangaroo
- Peppa Plays Football
- Peppa Meets the Queen
The first Peppa Pig promotion saw incredibly high redemption rates prompting the activation of a second Peppa Pig promotion the following year.