News Corp
Promotional & Content Sales
News Corp partnered with us to boost the sales of their major newspapers – The Daily Telegraph, Herald Sun and The Courier Mail – by offering books as collectible gifts over a specified promotional period.
Using our beloved Roald Dahl catalogue, News Corp offered 14 ‘fantabulous’ Dahl books to collect. The first book to make up The Marvellous Roald Dahl Library was The Twits. The promotion delivered strong circulation growth, high redemption rates and wide brand exposure for the mastheads involved.
