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Aiming to boost sales of their NAN Toddler Formula, Nestlé approached Penguin Random House to offer a GWP promotion alongside their product in independent pharmacy outlets and Terry White Chemmart’s across Australia.

In the competitive toddler nutrition market, Nestlé wanted to provide an added incentive for customers to drive sales of their Toddler Formula.

Their offer consisted of three Renee Treml board books that were a perfect fit for their targeted consumer group. The board book format and early stage educational content is an appealing incentive for parents across Australia.