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Aiming to boost sales of their cereal products during the Back To School period, Kellogg’s engaged us to supply products for a Free Book promotion.

After purchasing two specially marked boxes of Kellogg’s cereal, consumers were able to redeem one of our favourite children’s or leading women’s fiction titles complete with a message from Kellogg’s on the inside cover.

There were over 20 books to choose from including a children’s illustrated atlas and novels from Melina Marchetta and Morris Gleitzman.

The promotion was so successful that Kellogg’s ran it again in the following year.