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  • Published: 18 September 2017
  • ISBN: 9780241977682
  • Imprint: Penguin General UK
  • Format: Paperback
  • Pages: 240
  • RRP: $24.99
Categories:

Win or Learn

MMA, Conor McGregor and Me: A Trainer's Journey




The man behind the success of Conor McGregor

Growing up in Dublin, John Kavanagh was a skinny kid who was frequently bullied. After suffering a bad beating when he intervened to help a man who was being attacked, he decided he had to learn to defend himself. Before long, he was training fighters in a tiny shed, and promoting the earliest mixed-martial arts events in Ireland. And then, a cocky young lad called Conor McGregor walked into his gym ...

In Win or Learn, John Kavanagh tells his own remarkable life story - which is at the heart of the story of the extraordinary explosion of MMA in Ireland and globally. Kavanagh has become a guru to young men and women seeking to master the arts of combat. And as the trainer of the world's most charismatic male MMA star, he has become a magnet for talented fighters from all over the world. Kavanagh's portrait of Conor McGregor - who he has seen in his lowest moments, as well as in his greatest triumphs - is a revelation.

What emerges from Win or Learn is a remarkable portrait of ambition, discipline, and persistence in the face of years and years of disappointment. It is a must read for every MMA fan - but also for anyone who wants to understand how to follow a dream and realize a vision.

  • Published: 18 September 2017
  • ISBN: 9780241977682
  • Imprint: Penguin General UK
  • Format: Paperback
  • Pages: 240
  • RRP: $24.99
Categories:

Praise for Win or Learn

For anyone interested in following their dream to the end of the line

Tony Parsons

It kept me up well past my bedtime

Sean O'Rourke, Today with Sean O'Rourke, RTE Radio One

Remarkable

Irish Times

Kavanagh is open and honest about his upbringing ... The journey hasn't been easy, but Kavanagh's inbuilt determination has carried him all the way

Irish Examiner

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