Where Good Ideas Come From

The Natural History of Innovation

Steven Johnson

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Steven Johnson delivers the secrets of creativity and inspiration with a perfect book for business readers

Where do good ideas come from? And what do we need to know and do to have more of them? In Where Good Ideas Come From, Steven Johnson, one of our most innovative popular thinkers, explores the secrets of inspiration.

He identifies the seven key principles to the genesis of great ideas, from the cultivation of hunches to the importance of connectivity and how best to make use of new technologies. Most exhilarating is his conclusion: with today's tools and environment, radical innovation is extraordinarily accessible to those who know how to cultivate it. By recognizing where and how patterns of creativity occur - whether within a school, a software platform or a social movement - he shows how we can make more of our ideas good ones.

Published: 8 November 2011
ISBN: 9780141033402
Imprint: Penguin Press
Format: Paperback
Pages: 336
RRP: $35.00

Categories:

Business & management

About the author

Steven Johnson

Steven Johnson is the US bestselling author of Where Good Ideas Come From, The Invention of Air, The Ghost Map, and Everything Bad Is Good for You, and is the editor of the anthology The Innovator's Cookbook. He is the founder of a variety of influential websites - most recently, outside.in - and writes for Time, Wired, The New York Times and the Wall Street Journal.