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About the book
  • Published: 4 August 2020
  • ISBN: 9780593092941
  • Imprint: Penguin
  • Format: Paperback
  • Pages: 112
  • RRP: $9.99
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What Is LEGO?




Find out how these fun, stackable blocks became the most popular toys in the world.

The LEGO toy company was founded in 1934 by a Danish carpenter who loved making wooden pull toys. From its humble beginnings, the company has lived up to its name--which comes from the Danish phrase meaning to always "play well"--encouraging children to use their imagination and build whatever they can dream up.

In this book, author Jim O'Connor describes how a simple concept--small plastic bricks that snap together--morphed into a cultural phenomenon.

  • Pub date: 4 August 2020
  • ISBN: 9780593092941
  • Imprint: Penguin
  • Format: Paperback
  • Pages: 112
  • RRP: $9.99

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