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What Could Possibly Go Right?
  • Published: 1 October 2026
  • ISBN: 9781529930191
  • Imprint: Ebury Digital
  • Format: EBook
  • Pages: 336
Categories:

What Could Possibly Go Right?

The Essential Journey to Scale an Enduring Culture

Formats & editions
Tr. Paperback
6 Oct 2026
EBook
1 Oct 2026
Audiobook
1 Oct 2026
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The founder of one of the world’s most successful hospitality group, also renowned for his conscious leadership and the enduring culture his organization lives by, distils the rules of a successful culture and how to lead businesses that provide enduring value to all.

Restaurateur, entrepreneur, and bestselling author Danny Meyer reveals the secrets of his widely-admired leadership philosophy and the tools he uses to build an energized, cohesive, and motivated culture.

'I've been waiting two decades for this book, and it was worth it'
—Adam Grant

'A master class from one of the great culture builders of our time'
—Daniel Coyle

In 2006, Danny Meyer owned eleven restaurants, was nurturing a single parkside burger kiosk called Shake Shack, and had just written a bestselling book, Setting the Table, about his company’s unique culture of Enlightened Hospitality. On the first page of that book, Danny proudly declared that in twenty-five years he had never closed a restaurant. But just a few years later, he shuttered his beloved Tabla, a decision that filled him with shame—but sparked a reckoning within him about what it means to be a leader.

Danny realized that his fear of failure wasn’t just misguided: it was also an impediment to his innate entrepreneurial spirit, and that clinging to the past was holding his company back. In WHAT COULD POSSIBLY GO RIGHT, he takes the reader along on his journey to learn how he’s delivered a winning culture of
excellence at scale. Businesses and organizations have long understood how to scale systems of production. But it's a much trickier challenge to scale uplifting human relationships, particularly in a fluid, growing organization – one that has now spawned 700 businesses spread across twenty-four countries. As Danny writes, 'Along the way, I’ve tripped and scraped my knee more times than I can count, and
yet the general trajectory has been upward and to the right.'

WHAT COULD POSSIBLY GO RIGHT offers fascinating, lively stories from the last twenty years of Danny’s career, along with plenty of his trademark mantras (D.F.S—Don’t F’ing Settle; Change Your Grip; and Think Like a Winemaker) and leadership concepts (the Hospitality Quotient; the Rule of Two; and the Four Gears of
Leadership). Together, they offer an insightful, practical, and transformative roadmap for success, yes, but more important: for making things that matter and endure. Danny believes that culture is an aspiration, not a destination. When you get your culture on the right path in any field, your missteps end up mattering far less
than the innumerable lives you’ll have changed for the better.
  • Published: 1 October 2026
  • ISBN: 9781529930191
  • Imprint: Ebury Digital
  • Format: EBook
  • Pages: 336
Categories:

About the author

Danny Meyer

Danny Meyer is the New York Times bestselling author of Setting the Table, a book on his leadership philosophy of Enlightened Hospitality; the founder of Shake Shack, which he began as a hot-dog cart in Madison Square Park; and the founder of Union Square Hospitality Group (USHG), which has created some of New York’s most beloved and acclaimed restaurants, including Union Square Cafe, Gramercy Tavern, The Modern, Maialino, Eleven Madison Park, Tabla and more. He has been named a TIME 100 Most Influential Person and won the 2017 Julia Child Award; USHG has won twenty-eight James Beard Awards. Danny and his wife, Audrey, live in New York City and have four children.
DM

Praise for What Could Possibly Go Right?

Danny Meyer is a national treasure and cultural icon—America’s preeminent restaurateur. What Could Possibly Go Right? is his love letter to those who have walked with him on his remarkable journey, one filled with extraordinary success and painful, wrenching loss. This book is an essential roadmap for not only a successful business but also a successful life.

Darren Walker, CEO, Anonymous Content

Hard-won lessons on leadership and the power of practical optimism . . . This is memoir as metaphor—a great read.

Seth Godin, author of The Knot

Most leadership books teach you how to avoid mistakes. Danny Meyer delivers something far more powerful, showing how optimism—grounded in standards, trust, and relentless learning—creates the conditions for people to thrive together. In What Could Possibly Go Right?, Meyer tells the remarkably honest story of building an enduring culture through growth, setbacks, reinvention, and change. Wise, practical, and full of hard-earned lessons, this is a master class from one of the great culture builders of our time.

Daniel Coyle, New York Times bestselling author of The Culture Code

The arrival of a follow-up to Setting The Table brings the joy of your favourite show returning for a new series

Bruce Daisley, bestselling author of The Joy of Work

We all know Danny Meyer is the master of hospitality, but in this stunning book—part memoir, part manifesto—we learn how he became a great and humane leader as well. I am so inspired!

Ina Garten, New York Times bestselling author of Be Ready When the Luck Happens

With his signature warmth and wisdom, Danny Meyer reveals how to build cultures that bring out the best in people. His stories and lessons are as memorable as the flavours in his restaurants. I’ve been waiting two decades for this book, and it was worth it.

Adam Grant, #1 New York Times bestselling author of Hidden Potential and Think Again and host of the podcast Re:Thinking