> Skip to content
About the book
  • Published: 1 June 2012
  • ISBN: 9780091947569
  • Imprint: Vermilion
  • Format: Trade Paperback
  • Pages: 272
  • RRP: $27.99

Velocity

The Seven New Laws for a World Gone Digital




A highly perceptive manifesto for entrepreneurs, leaders and managers from the Vice President of Digital Sport at Nike and the founder of legendary innovation agency AKQA. With an exclusive introduction by Sir Richard Branson.

Whatever you do and wherever you are, Velocity is coming to get you. Don't hesitate and get taken by surprise. Evolve now, rise to the challenge and create a better, smarter and more inspiring future.
Digital technology is changing the way we do business in every way imaginable and if there is anything worth knowing about how to use it to innovate and grow, Stefan Olander and Ajaz Ahmed know it. Stefan Olander is the vice-president of Digital Sport at Nike and Ajaz Ahmed is the founder of legendary independent innovation agency AKQA. Between them they have invented some of the most influential and iconic work for many of the world's leading brands. Written as a conversation between Olander and Ahmed, Velocity is a highly perceptive manifesto for a world gone digital.
Charged with cutting-edge content and ideas, Velocity presents the seven new laws all businesses need to face to thrive, including 'Convenient is the Enemy of Right', 'It's Easier Done Than Said' and 'Have a Purpose Larger Than Yourself'. Highly thought-provoking and utterly engaging, Velocity will turn your perceptions about digital on their head, and arm you with the knowledge to define your future and leave your competitors behind.

  • Pub date: 1 June 2012
  • ISBN: 9780091947569
  • Imprint: Vermilion
  • Format: Trade Paperback
  • Pages: 272
  • RRP: $27.99

About the Authors

Ajaz Ahmed

Ajaz Ahmed is the CEO of AKQA, the ideas and innovation company he founded aged 21. AKQA today employs over 1,500 people in 15 offices around the world. In 2014 AKQA won the Queen’s Award for Enterprise Innovation. Ajaz co-authored Velocity: The Seven New Laws for a World Gone Digital. For essays and thoughts visit http://www.akqa.com/ajaz.

Stefan Olander

Stefan Olander is the vice-president of digital sport at Nike and one of the world's leading digital innovators. Stefan has led many of Nike's most cutting-edge initiatives, including the revolutionary Nike+ experience developed in partnership with Apple. Nike employs over 30,000 people across the globe is one of the world's most valuable brands.


Related titles