Thrifty Rich

Lou Gibson is the creator of the social media account That Money Mum, where she shares practical, no-nonsense money-saving tips to a combined audience of more than 250,000 people. A teacher and mother of two living in Melbourne, Lou understands the everyday financial pressures Aussie families face all too well. Through small, actionable changes, simple family-friendly recipes, and encouraging others to step off the comparison treadmill, she helps households make their money stretch further without sacrificing what matters most. Lou believes financial freedom is built through consistent, sustainable habits that create lasting change.