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** NEW FULLY UPDATED EDITION ** How Uber, Airbnb and the killer companies of the new silicon valley are changing the world

New York Times bestselling author of The Everything Store Brad Stone takes us deep inside the new Silicon Valley.
Ten years ago, the idea of getting into a stranger’s car, or walking into a stranger’s home, would have seemed bizarre and dangerous, but today it’s as common as ordering a book online. Uber and Airbnb are household names: redefining neighbourhoods, challenging the way governments regulate business and changing the way we travel.

In the spirit of iconic Silicon Valley renegades like Steve Jobs and Bill Gates, a new generation of entrepreneurs is sparking yet another cultural upheaval through technology. They are among the Upstarts, idiosyncratic founders with limitless drive and an abundance of self-confidence. Young, hungry and brilliant, they are rewriting the traditional rules of business, changing our day-to-day lives and often sidestepping serious ethical and legal obstacles in the process.

The Upstarts is the definitive account of a dawning age of tenacity, creativity, conflict and wealth. In Brad Stone’s highly anticipated and riveting account of the most radical companies of the new Silicon Valley, we find out how it all started, and how the world is wildly different than it was ten years ago.

Reviews

Readers will find plenty of food for thought in Brad Stone’s The Upstarts, the most detailed investigation yet into the early years of these Silicon Valley prodigies. It’s an entertaining and well-crafted account... a careful character portrait of both Uber and Airbnb. Read it and you will be able to judge them for yourself.

FT

A fun, briskly told narrative… Mr. Stone’s reporting is excellent. The Upstarts is not the end of the story but an excellent history of the beginning.

The Wall Street Journal

Excellent... an unusually gripping business book.

The Times

Stone brings a big dose of truth serum to the marvels and machinations of the sharing economy and its founders.... 'The Upstarts' is rich with inside details.

Forbes

Technology writer Brad Stone chronicles [Uber and Airbnb's] swift rise to the corporate stratosphere, juxtaposing visionary zeal with the often deep impacts they've left in their wakes... The book is a timely reminder that pushing the digital realm into the physical can disrupt communities as well as the competition.

Nature

A colourful and enjoyable read ... Compelling.

i

A richly researched and highly readable narrative that provides additional layers of insight by weaving in contrasting stories of competing companies that failed.

Walter Isaacson,, New York Times Book Review

In The Upstarts, Brad Stone has vividly captured the cultural and economic upheaval brought about by the latest generation of Internet superpowers. His book is a magnificent expose of how companies like Uber and Airbnb came to be, the people that profited and lost out along the way and the ramifications that this technology will have on the world for decades to come. Stone remains the preeminent chronicler of the Internet Age and a master storyteller.

Ashlee Vance, author of Elon Musk: How the Billionaire CEO of SpaceX and Tesla is Shaping our Future

[Stone] amply illustrates that for every tech champion there is a forgotten crowd of decapitated competitors, pissed-off investors, defenestrated founders and unrewarded early employees ... where Stone really succeeds is in providing the reader with the visceral experience of the start-up enterprise.

Antonio Garcia-Martinez, Washington Post

A fascinating account of the founders and leaders of each company, each of whom have moulded the companies into their own images in many ways... [Stone's] telling is especially artful. These books are great primers for aspiring entrepreneurs as well as those who are simply interested in what makes entrepreneurs successful.

Peter High, Forbes

Excellent

Literary Review

Stone is a fine chronicler of the internet age...As compulsive as any blockbusting thriller

The Pool

A penetrating study marked by the same through reporting that distinguished [The Everything Store]. No figure is too obscure in the annals of Uber and Airbnb for Stone to track down, including the poignant stories of sundry entrepreneurs who converged on similar ideas bu, amid various missteps, failed to find traction.

San Francisco Chronicle

With precision, wit, and insight, Brad Stone tells the tale of two very different CEOs whose skills, innovations and willingness to pursue a totally crazy idea toppled two very different industries. No one in business today can afford to miss this compelling tale of trust, technology and very big piles of loot.

Steven Levy, author of In the Plex

Brad Stone's The Upstarts reads like a detective story: A page turning who-did-it on the creation of billion dollar fortunes and the ruthless murder of traditional businesses. No single book will tell you more about what life feels like inside companies like Airbnb and Uber as they grow from mere ideas into merciless machines for innovation, riches and unease. The sweat. The stress. The power highs of new instant fortunes. It's all here. You won't be able to put The Upstarts down. And when you finally do, you'll look at your own company and career in a totally fresh way.

Joshua Cooper Ramo, author of The Seventh Sense

Brad Stone gives us a lively, fascinating picture of the new new thing in technology - startups like Uber and Airbnb that are disrupting old businesses across the world. He provides a much needed glimpse into the companies that fail as well as the ones that make it big. And he points to the broad policy issues raised by these new technologies, which are surely no fun for the people whose lives are being disrupted.

Fareed Zakaria, author of The Post-American World

For a flavour of how fast the world is changing, turn to Brad Stone’s The Upstarts

Director

Brad Stone unravels the facts from the mythology surrounding the companies’ rise

Harvard Business Review

A penetrating study marked by the same thorough reporting that distinguished [The Everything Store]

SF Gate

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Formats & editions

  • Paperback

    9780552172585

    May 28, 2018

    Corgi

    448 pages

    RRP $24.99

    Online retailers

    • Amazon
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    • Dymocks
    • Abbey's Bookshop
    • Boomerang Books
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    Or

    Find your local bookstore at booksellers.org.au

  • Hardback

    9780593076347

    February 15, 2017

    Bantam Press

    384 pages

    RRP $45.00

    Online retailers

    • Amazon
    • Angus & Robertson Bookworld
    • Booktopia
    • Dymocks
    • Abbey's Bookshop
    • Boomerang Books
    • Collins Booksellers
    • Books Kinokuniya
    • QBD
    • Readings
    • Robinsons Bookshop
    • The Nile
    Or

    Find your local bookstore at booksellers.org.au

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