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The Startup Way
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  • Published: 5 July 2018
  • ISBN: 9780241197264
  • Imprint: Portfolio
  • Format: Trade Paperback
  • Pages: 400
  • RRP: $35.00

The Startup Way

How Entrepreneurial Management Transforms Culture and Drives Growth

Formats & editions
Tr. Paperback
5 July 2018
EBook
17 Oct 2017
Audiobook
17 Oct 2017
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The long-awaited follow-up to bestselling business bible The Lean Startup - taking the startup revolution to all organisations

With his million-copy bestseller The Lean Startup, Eric Ries launched a global movement. Concepts like minimal viable product, A/B testing and 'pivoting' changed the language of business. Now he turns his attention to companies of all sizes - and shows how the startup ethos can breathe new life into even the largest and most bureaucratic organisation.

In this groundbreaking new book, he draws on inside stories of transformations at multinationals like General Electric and Toyota, titans like Amazon and Facebook, and tech upstarts like Airbnb and Twilio. He lays out a new framework for entrepreneurial management: a comprehensive approach that kick starts innovation and delivers sustained growth, even in highly uncertain environments.

The Startup Way is an essential read for leaders, managers and entrepreneurs at any level. It's a revolutionary approach to incubating great ideas, turning all teams into startups, and inspiring everyone to think like an entrepreneur.
  • Published: 5 July 2018
  • ISBN: 9780241197264
  • Imprint: Portfolio
  • Format: Trade Paperback
  • Pages: 400
  • RRP: $35.00
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Praise for The Startup Way

A fascinating, supremely useful read...Eric Ries has built a compelling case for entrepreneurial management to enable continuous transformation at scale

General Stanley McChrystal, Former General of the US Army and author of TEAM OF TEAMS

In the pivot-or-perish networked world of 21st century business, this is mission critical reading

Reid Hoffman, cofounder of LinkedIn

The Startup Way is an indispensable resource for companies, big and small, looking for faster, more sustainable ways to grow

Beth Comstock, Vice Chair, GE

A wonderful decoder ring for those seeking to create, nurture and sustain entrepreneurial thinking in companies at any size and scale. Rich with case studies showcasing real world applications and lessons learned

Brad D. Smith, Chairman and CEO, Intuit

A future classic, a book that will inspire thousands of companies to leap into a much needed re-invention

Seth Godin, author of LINCHPIN