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  • Published: 29 July 2008
  • ISBN: 9781591841838
  • Imprint: Portfolio
  • Format: Paperback
  • Pages: 240
  • RRP: $35.00

The Starfish and the Spider

The Unstoppable Power of Leaderless Organizations



If you cut off a spider's head, it dies; if you cut off a starfish's leg it grows a new one, and that leg can grow into an entirely new starfish. Traditional top-down organizations are like spiders, but now starfish organizations are changing the face of business and the world.

What's the hidden power behind the success of Wikipedia, craigslist, and Skype? What do eBay and General Electric have in common with the abolitionist and women's rights movements? What fundamental choice put General Motors and Toyota on vastly different paths?

Ori Brafman and Rod Beckstrom have discovered some unexpected answers, gripping stories, and a tapestry of unlikely connections. The Starfish and the Spider explores what happens when starfish take on spiders and reveals how established companies and institutions, from IBM to Intuit to the U.S. government, are also learning how to incorporate starfish principles to achieve success.

  • Published: 29 July 2008
  • ISBN: 9781591841838
  • Imprint: Portfolio
  • Format: Paperback
  • Pages: 240
  • RRP: $35.00

About the authors

Ori Brafman

Ori Brafman is an organisational business consultant, and the co-author of the New York Times bestseller Sway and the critically acclaimed book The Starfish and the Spider. He lectures internationally in front of Fortune 500, government and military audiences. He holds an MBA from Stanford Graduate School of Business.

Rom Brafman is a psychologist with a private practice in Palo Alto, California and the co-author of Sway. He has won awards for excellence in teaching and promoting positive human growth.

They both live in the San Francisco Bay Area.

Praise for The Starfish and the Spider

“The Starfish and the Spider is a compelling and important book.” —Pierre Omidyar, CEO, Omidyar Network and Founder and Chairman, eBay Inc.“The Starfish and the Spider, like Blink, The Tipping Point, and The Wisdom of Crowds before it, showed me a provocative new way to look at the world and at business. It'salso fun to read!” —Robin Wolaner, founder, Parenting Magazine and author, Naked in the Boardroom “A fantastic read.  Constantly weaving stories and connections.  You'll never see the world the same way again.” —Nicholas J. Nicholas Jr., former Co-CEO, Time Warner “A must-read.  Starfish are changing the face of business and society.  This page-turner is provocative and compelling.” —David Martin, CEO, Young Presidents' Organization “The Starfish and the Spider provides a powerful prism for understanding the patterns and potential of self-organizing systems.”  —Steve Jurvetson, Partner, Draper Fisher Jurvetson “The Starfish and the Spider lifts the lid on a massive revolution in the making, a revolution certain to reshape every organization on the planet from bridge clubs to global governments. Brafman and Beckstrom elegantly describe what is afoot and offer a wealth of insights that will be invaluable to anyone starting something new—or rescuing something old—amidst this vast shift.” —Paul Saffo, Director, Institute for the Future  “The Starfish and the Spider is great reading.  [It has] not only stimulated my thinking, but as a result of the reading, I proposed ten action points for my own organization."—Professor Klaus Schwab, Executive Chairman, World Economic Forum