The Power of Nunchi
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  • Published: 17 September 2019
  • ISBN: 9781786331809
  • Imprint: Hutchinson
  • Format: Hardback
  • Pages: 240
  • RRP: $24.99

The Power of Nunchi

The Korean Secret to Happiness and Success

Formats & editions
EBook
5 Sep 2019
Audiobook
5 Sep 2019
Hardback
17 Sep 2019
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The book on the power of nunchi - the Korean secret to happiness and success.

'A must-read for anyone interested in the art of intuitively knowing what others feel.' Haemin Sunim, author of The Things You Can See Only When You Slow Down and Love for Imperfect Things
'A lovely book to have in your home and your lives.' Chris Evans, Breakfast Show
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Nunchi (noon-chee): eye measure. The subtle art of gauging other people's thoughts, and feelings in order to build trust, harmony and connection.
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Why did she get promoted? Why does the party only start when he walks in? And why do they always catch the bartender’s eye? It sounds like they’re all experts in the art of nunchi, even if they don’t know it.
Nunchi is the guiding principle of Korean life, but anyone can use it: it’s the art of reading a room, your way of understanding what other people are thinking and feeling, and using that to get ahead.

Korean parents believe that teaching their children nunchi is as important as teaching them to cross the road safely. With great nunchi, it feels like the world is on your side. Without it, you might get hit by something you never saw coming.

If you’re thinking ‘not another Eastern fad, Marie Kondo already made me throw half my clothes away’, don’t worry: it’s not a fad. Koreans have been using nunchi to overcome slings and arrows for over 5000 years.

The great news is that anyone can hone their nunchi, immediately: all you need are your eyes and ears. In everything, from finding love to excelling at work, improving your nunchi will help you to open doors you never knew existed.

Improve your nunchi, improve your life.
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'Whip-smart, hilarious, and filled with eye-opening insights on every page.' Amy Chua, author of Battle Hymn of the Tiger Mother
'Beautifully written and filled with actionable advice . . . It really feels like having a superpower!' Héctor García, co-author of Ikigai: The Japanese Secret to a Long and Happy Life
‘Nunchi is the Korean superpower you need now’ Evening Standard
‘We could all help ourselves by practising the ancient art of Nunchi’ The Times

  • Published: 17 September 2019
  • ISBN: 9781786331809
  • Imprint: Hutchinson
  • Format: Hardback
  • Pages: 240
  • RRP: $24.99
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About the author

Euny Hong

Euny Hong is the author of The Birth of Korean Cool and a journalist who has written for The New York Times, The Washington Post, The Wall Street Journal, The Boston Globe, and the Financial Times. A self-described ‘nunchi ninja’, at age twelve she moved with her family from suburban Chicago to South Korea, not knowing Korean, and within a year was at the top of her class – thanks to her nunchi. She divides her time between New York and Paris and is fluent in English, Korean, French, German – and nunchi.

portrait photo of Euny Hong

Praise for The Power of Nunchi

Whip-smart, hilarious, and filled with eye-opening insights on every page, The Power of Nunchi will make you rethink the way you approach the world and help you achieve your goals, whatever they may be. I couldn’t put it down.

Amy Chua, author of BATTLE HYMN OF THE TIGER MOTHER

A life-changer for someone like me who struggles with emotional intelligence and personal relationships. Beautifully written and filled with actionable advice, it has changed the way I deal with social situations. It really feels like having a superpower!

Héctor García, co-author of IKIGAI: THE JAPANESE SECRET TO A LONG AND HAPPY LIFE

A must-read for anyone interested in the art of intuitively knowing what others feel.

Haemin Sunim, bestselling author of THE THINGS YOU CAN SEE ONLY WHEN YOU SLOW DOWN and LOVE FOR IMPERFECT THINGS

I’ve been using The Power of Nunchi in all aspects of my life and I’ve been truly kicking ass . . . The best twenty dollars you’ll spend all year!

Gary Shteyngart, New York Times bestselling author of SUPER SAD TRUE LOVE STORY

Given how powerful nunchi can be in our relationships and careers, I’ve often wondered whether it could be taught. Putting a modern spin on an ancient concept, Euny Hong shows that it can be, and had me laughing at and relating to her observations in this wise and witty guide.

Juju Chang, co-anchor of ABC News’s NIGHTLINE

Nunchi is the Korean superpower you need now

Evening Standard

We could all help ourselves by practising the ancient art of Nunchi

The Times

This book is my essential reading for 2019; it’s the golden buzzer – a simple, but life-changing, book for society

Sunday Independent (Ireland)

In her practical and care-full guide, Euny Hong shows us how nunchi – the beautiful, still practice of mindfully reading people – can help us to live a more considered life in our distracted, digitally disconnected culture. The Power of Nunchi is the self-help bible we need.

Sarah Wilson, New York Times bestselling author of FIRST, WE MAKE THE BEAST BEAUTIFUL

Euny Hong just taught me what I what I really want to be when I grow up: a nunchi ninja!

Zoe Chance, Yale School of Management

I love it. It’s beautiful to look at, it’s beautiful to have and to hold . . . it's very calming. A lovely book to have in your home and your lives.

Chris Evans, Breakfast Show