- Published: 15 January 2007
- ISBN: 9780375707254
- Imprint: Knopf US
- Format: Paperback
- Pages: 656
- RRP: $49.99
The People's Tycoon
Henry Ford and the American Century
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- Published: 15 January 2007
- ISBN: 9780375707254
- Imprint: Knopf US
- Format: Paperback
- Pages: 656
- RRP: $49.99
"An energetic and altogether fascinating look at an eccentric genius who helped make modern America, helped lead it to the forefront of nations and, in part, came to embody it." --Anthony Day, Los Angeles Times
"Watts's judicious exploration of the feats and foibles of Henry Ford provides a timely and compelling model of how to cut through the hype and tell the real story." --Lizabeth Cohen, Washington Post Book World
"Steven Watts attempts the most integrated understanding to date of Ford's enormous influence and varied appeal . . . The fascinating result may change the way Henry Ford is remembered." --Maria Renear, San Francisco Chronicle