> Skip to content
  • Published: 20 September 2022
  • ISBN: 9781524746605
  • Imprint: Dutton
  • Format: Hardback
  • Pages: 384
  • RRP: $55.00

The Neuroscience of You

How Every Brain Is Different and How to Understand Yours




A surprising new angle on brain science and learning from University of Washington Associate Professor and cognitive neuroscientist Chantel Prat, focusing not on how the average brain works but on how every brain is DIFFERENT, exactly why those variations are important, and what that means for all of us.

From University of Washington professor Chantel Prat comes The Neuroscience of You, a rollicking adventure into the human brain that reveals the surprising truth about neuroscience, shifting our focus from what’s average to an understanding of how every brain is different, exactly why our quirks are important, and what this means for each of us.

With style and wit, Chantel Prat takes us on a tour of the meaningful ways that our brains are dissimilar from one another. Using real-world examples, along with take-them-yourself tests and quizzes, she shows you how to identify the strengths and weakness of your own brain, while learning what might be going on in the brains of those who are unlike you. With sections like “Focus,” “Navigate,” and “Connect,” The Neuroscience of You helps us see how brains that are engineered differently ultimately take diverse paths when it comes time to prioritize information, use what they’ve learned from experience, relate to other people, and so much more.
 
While other scientists focus on how “the” brain works “on average,” Prat argues that our obsession with commonalities has slowed our progress toward understanding the very things that make each of us unique and interesting. Her field-leading research, employing cutting-edge technology, reveals the truth: Complicated as it may be, no two brains are alike. And individual differences in brain functioning are as pervasive as they are fundamental to defining what “normal” looks like. Adages such as, “I’m not wired that way” intuitively point to the fact that the brains we’re piloting, educating, and parenting are wonderfully distinct, explaining a whole host of phenomena, from how easily a person might learn a second language in adulthood to whether someone feels curious or threatened when faced with new information. This book invites the reader to understand themselves and others by zooming in so close that we all look gray and squishy.

  • Published: 20 September 2022
  • ISBN: 9781524746605
  • Imprint: Dutton
  • Format: Hardback
  • Pages: 384
  • RRP: $55.00

About the author

Chantel Prat

Chantel Prat is Associate Professor at the University of Washington with appointments in the departments of Psychology, Neuroscience, and Linguistics, and additional affiliations at the Institute for Learning and Brain Sciences, the Center for Neurotechnology, and the Institute for Neuroengineering.

Praise for The Neuroscience of You

Early Praise:
“Smart, funny, irreverent… reading this book is like downloading a PhD in neuroscience in one exuberant sitting. It’s a must read for any budding neuroscientists out there, and anyone else who wants to know how our brains work and why it matters.”—Anna Lembke, author of the New York Times bestseller Dopamine Nation: Finding Balance in the Age of Indulgence

“Move over, outer space—this book is a dazzling tour through inner space. Chantel Prat has a rare, remarkable gift for making neurons sing and dendrites dance, and she’s written the smartest, clearest, and funniest book I’ve ever read about the brain.”—Adam Grant, #1 New York Times bestselling author of Think Again, and host of the TED podcast WorkLife

"Prat wants to help readers understand their brain.... She does so in a friendly, personable voice that makes the complexities of the brain accessible.... A highly readable, entertaining, and authoritative book. Recommended for all non-specialists interested in how the brain works." Library Journal (starred)