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  • Published: 6 October 2011
  • ISBN: 9780670921621
  • Imprint: Penguin eBooks
  • Format: EBook
  • Pages: 336

The Lean Startup

How Constant Innovation Creates Radically Successful Businesses




The ultimate recipe for business success: never stop innovating

THE INTERNATIONAL BESTSELLING SENSATION

Most new businesses fail. But most of those failures are preventable.

The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched.

The Lean Startup is about learning what your customers really want. It's about testing your vision continuously, adapting and adjusting before it's too late.

Now is the time to think Lean.

  • Published: 6 October 2011
  • ISBN: 9780670921621
  • Imprint: Penguin eBooks
  • Format: EBook
  • Pages: 336

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Praise for The Lean Startup

Every so often a business book comes along that changes how we think about innovation and entrepreneurship. The Lean Startup has the chops to join this exalted company

Financial Times, Philip Delves Broughton

Mandatory reading for entrepreneurs... loaded with fascinating stories and practical principles

Dan Heath, coauthor of Switch and Made to Stick

If you are an entrepreneur, read this book. If you are thinking about becoming an entrepreneur, read this book. If you are just curious about entrepreneurship, read this book

Randy Komisar, founding director of TiVo

The Lean Startup will change the way we think about entrepreneurship

Tom Eisenmann, Professor of Entrepreneurship, Harvard Business School

Eric Ries has created a science where previously there was only art. A must-read for every serious entrepreneur - and every manager interested in innovation

Marc Andreessen, cofounder of Andreessen Horowitz, Opsware, and Netscape

I know of no better guide to improve the odds of a startup's success

Mitchell Kapor, Founder, Lotus Development Corp

This book is the guided tour of the key innovative practices used inside Google, Toyota, and Facebook, that work in any business

Scott Cook, Founder and Chairman, Intuit

The Lean Startup changes everything

Harvard Business Review

You should think like a lean startup even if you're not a lean startup

Forbes

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