The Filter Bubble
  • Published: 30 May 2011
  • ISBN: 9780141969923
  • Imprint: Penguin eBooks
  • Format: EBook
  • Pages: 304

The Filter Bubble

What the Internet is Hiding from You

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A blistering expose of the hidden rise of internet 'personalization' - how Google and Facebook filter news to fit our prejudices

Imagine a world where all the news you see is defined by your salary, where you live, and who your friends are. Imagine a world where you never discover new ideas. And where you can't have secrets.

Welcome to 2011.

Google and Facebook are already feeding you what they think you want to see. Advertisers are following your every click. Your computer monitor is becoming a one-way mirror, reflecting your interests and reinforcing your prejudices.

The internet is no longer a free, independent space. It is commercially controlled and ever more personalised. The Filter Bubble reveals how this hidden web is starting to control our lives - and shows what we can do about it.
  • Published: 30 May 2011
  • ISBN: 9780141969923
  • Imprint: Penguin eBooks
  • Format: EBook
  • Pages: 304
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About the author

Eli Pariser

ELI PARISER is the board president and former executive director of MoveOn.org, which at five million members is one of the largest citizens' organizations in American politics. During his time leading MoveOn, he sent 937,510,800 e-mails to members in his name. He has written op-eds for The Washington Post and The Wall Street Journal and has appeared on The Colbert Report, Good Morning America, Fresh Air, and World News Tonight.

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