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  • Published: 20 August 2019
  • ISBN: 9781523086405
  • Imprint: Berrett-Koehler
  • Format: Hardback
  • Pages: 216
  • RRP: $47.99

The Economics of Higher Purpose

Eight Counterintuitive Steps for Creating a Purpose-Driven Organization



Two distinguished scholars offer eight steps to help organizations discover and embrace their higher purpose--something that will dramatically improve every aspect of any enterprise, including the bottom line.

Managers are taught that employees are self-interested and work resistant, so they create systems of control to combat these expectations. The result? These gloomy assumptions become self-fulfilling prophecies, workforces tend to underperform and resist control, and managers undermine their own effectiveness in a vicious cycle.
But when an authentic higher purpose permeates business strategy and decision-making, the cycle is broken. Employers and employees fully engage, become proactive contributors to purpose, and exceed expectations. Long-term economic benefits follow.
Robert E. Quinn and Anjan J. Thakor offer a new logic that builds on the assumptions of economics and opens a new path to clearly identifying an organization's higher purpose and integrating it with the organization's strategy. They offer a practical and counter-intuitive eight-step approach to articulating higher purpose and show how to weave it into the fabric of the organization.

  • Published: 20 August 2019
  • ISBN: 9781523086405
  • Imprint: Berrett-Koehler
  • Format: Hardback
  • Pages: 216
  • RRP: $47.99

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