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  • Published: 3 November 2020
  • ISBN: 9781787332652
  • Imprint: Jonathan Cape
  • Format: Trade Paperback
  • Pages: 256
  • RRP: $37.99

The Creative Curve

How to Develop the Right Idea, at the Right Time




Edited by the finest British poet Alice Oswald and the celebrated anthologist Paul Keegan, a groundbreaking gathering of writing about nature's most dramatic spectacle: the weather

'It is in very truth a sunny, misty, cloudy, dazzling, howling, omniform Day...' - Samuel Taylor Coleridge to William Sotheby, 27 September 1802

This anthology of poems and prose ranges from literary weather - Homer's winds, Ovid's flood - to scientific reportage, whether Pliny on the eruption of Vesuvius or Victorian theories of the death of the sun. It includes imaginary as well as actual responses to what is transitory, and reactions both formal and fleeting - weather rhymes, journals and jottings, diaries and letters - to the drama unfolding above our heads.

The entries narrate the weather of a single capricious day, from dawn, through rain, volcanic ash, nuclear dust, snow, light, fog, noon, eclipse, hurricane, flood, dusk, night and back to dawn again. Rather than drawing attention to authors and titles, entries appear bareheaded, exposed to each other's elements, as a medley of voices. Rather than adding to our image of nature as a suffering solid, the anthologyattends to patterns, events and forces: seasonal and endless, invisible, ephemeral, sudden, catastrophic. And by assembling a chorus of responses (ancient and modern, East and West) to air's manifold appearances, Gigantic Cinema offers a new perspective on what is the oldest conversation of all.

  • Published: 3 November 2020
  • ISBN: 9781787332652
  • Imprint: Jonathan Cape
  • Format: Trade Paperback
  • Pages: 256
  • RRP: $37.99

About the author

Allen Gannett

ALLEN GANNETT is the founder and CEO of TrackMaven, a marketing analytics firm whose clients have included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE. He has been on the “30 Under 30” lists for both Inc. and Forbes.

Praise for The Creative Curve

A juicy, rollicking tour along the path toward creativity

Seth Godin

The Creative Curve takes on one of the most pernicious beliefs about creativity - that it is limited to natural-born geniuses. In fact, as Allen Gannett argues so capably, we all have the potential to come up with ingenious ideas and make them a reality. Seasoned with lively anecdotes, The Creative Curve will take you through the science and practice of creativity so that you can start tapping into your own breakthroughs.

Daniel Pink, author of 'When' and 'To Sell is Human'

To anyone who thinks they are uninspired, stifled, or creatively infertile... this book is for you. Allen Gannett shows that you aren't truly any of those things. You're just doing it wrong.

Ann Handley, author of 'Everybody Writes'

Insightful, inventive and practical. . . The Creative Curve shifts our understanding of creativity from a difficult-to-repeat light-bulb moment into a well illuminated and researched path to continual inspiration and creative success.

Shawn Achor, author of 'Big Potential' and 'The Happiness Advantage'

All human beings have the potential for great creativity. Gannett explodes the myth that creativity is some mystical talent some are born with while others are not. Read this book to help understand how to unlock your own creativity, and the creativity of every person on your team.

Kim Scott, author of 'Radical Candor'

Drawing on interviews with highly successful entrepreneurs, Gannett shows that the generation of creative ideas is not the result of a stroke of genius-any more than are the winning performances of Olympic athletes. Both are the culmination of years of preparation and practice. His book uncovers the effective practice methods, such as intensive self-study and experimentation, the search for feedback from masters and peers, and gradual refinement of product ideas.

K. Ander Ericsson, author of 'Peak: Secrets from the New Science of Expertise'

The perfect book for any marketer who feels that they want to be more creative but doesn't know how. Gannett makes clear that creating hit products and campaigns, is not something mystical, but rather a critical skill to learn and arm yourself with.

Megan Eisenberg, CMO of MongoDB

If you want to understand creativity, and cultivate and maximize your own, The Creative Curve is the book you need.

Richard Florida, author of 'The Rise of The Creative Class'

The Creative Curve is a must read for digital marketers. Our job is to tell amazing stories that resonate with our audience. Gannett makes it clear that honing this skill is not only possible, but has a well-traveled roadmap.

Beverley Jackson, VP of social strategy for MGM Resorts International

The Creative Curve is a must-read for anyone in the business of innovation. And Allen Gannett is one of the smartest entrepreneurs and writers of his generation. His writing is fresh, compelling, and delightfully fun to get through. You'll find yourself wishing for even more.

Shane Snow, author of 'Dream Teams' and 'SmartCuts'

The internet levelled the playing field for content creators, the creatively inclined and just about anyone interested in sharing their thoughts with others. The Creative Curve provides a learned perspective on how the structural barriers that prevent people from connecting with one another, and ultimately understanding each other, have shifted while showing how everyone has the ability to create their own creative masterpiece.

Alexis Ohanian, Cofounder of Initialized Capital, Reddit

In The Creative Curve, Allen Gannett demystifies creativity and gives readers the tools to launch more creative lives. Through a powerful combination of research, stories and surprising insights, this delightful read makes creativity accessible for the self-identified non-creatives and empowers the creatives to maximize their potential

Sanyin Siang, CEO Coach and Executive Director, Duke University Coach K Center on Leadership & Ethics

"The Apollo lunar program is arguably humankind's single most creative endeavor. Being a personal and professional passion of mine, I can say with certainty Apollo came from hard work. Now, fifty years later, Allen Gannett shows you a remarkable system to harness that same creative power for your idea or company and he does so in an engaging fast-paced way. What are you waiting for? With Allen as your guide, it's time for your moon shot!

David Meerman Scott, bestselling author of ten books including Marketing the Moon, soon to be a major film

Can we learn to be creative? The Creative Curve demonstrates, persuasively, that yes, you can. Gannett interviewed living idols and leading researchers. From this, he paints a picture of creativity not as some mystical event, but as a practical skill rooted in neuroscience. Ultimately, he delivers on the cover's promise, demystifying how to develop the right idea, at the right time. An essential read

Emma Carrasco, CMO of The National Geographic Society

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