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About the book
  • Published: 18 September 2017
  • ISBN: 9780141982489
  • Imprint: Penguin Press
  • Format: Paperback
  • Pages: 256
  • RRP: $22.99

The Bestseller Code




What if an algorithm could predict which manuscripts would become mega-bestsellers?

Girl on the Train. Fifty Shades. The Goldfinch. Why do some books capture the whole world's attention? What secret DNA do they share? In The Bestseller Code, Archer and Jockers boldly claim that blockbuster hits are highly predictable, and they have created the algorithm to prove it. Using cutting-edge text mining techniques, they have developed a model that analyses theme, plot, style and character to explain why some books resonate more than others with readers. Provocative, entertaining, and ground-breaking, The Bestseller Code explores the hidden patterns at work in the biggest hits and, more importantly, the real reasons we love to read.

  • Pub date: 18 September 2017
  • ISBN: 9780141982489
  • Imprint: Penguin Press
  • Format: Paperback
  • Pages: 256
  • RRP: $22.99

Praise for The Bestseller Code

“What if the success of E.L.James and Dan Brown was not so random? What if there were an algorithm that could pick out the bestseller DNA concealed within these books before they're published? This is the audacious claim made by Jodie Archer and Matthew Jockers . . . Smart, savvy and full of ideas”

Fiona Wilson, The Times

“Non-formulaic, eye-opening, deeply-researched - and really worth your time”

GQ

“When a story captures the imagination of millions, that's magic. Can you qualify magic? Archer and Jockers just may have done so”

Sylvia Day, no.1 bestselling author

“The claims are eye-grabbing . . . and also highly plausible”

Robert Douglas-Fairhurst, Spectator

“Thought-provoking and interesting . . . Here is a book worth reading”

David Bond, Financial Times


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