Start With Why

This book is so impactful, I consider it required reading

Tony Robbins, bestselling author of Awaken The Giant Within

A deep, abiding understanding of what you want to inspire, and how you want to lead is the basis of this inspirational book

Forbes

One of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead

William Ury, co-author of Getting to Yes

A powerful and penetrating exploration of what separates great companies and great leaders from the rest

Polly LaBarre, co-author of Mavericks at Work

Reading Start With Why again reminded me why it's so important to keep our values at the heart of everything we do at Virgin, and everything I do outside of work too. I would recommend it to business leaders all over the world, and to anyone looking for a little bit of direction or inspiration in life

Sir Richard Branson, founder of the Virgin Group

One of the most incredible thinkers of our time. Someone who has influenced the way I think and act every day.

Steven Bartlett, Investor, BBC Dragon and host of The Diary of a CEO podcast