Start It Up
  • Published: 31 October 2011
  • ISBN: 9780141965413
  • Imprint: Penguin eBooks
  • Format: EBook
  • Pages: 256

Start It Up

Why Running Your Own Business Is Easier Than You Think

Formats & editions
EBook
31 Oct 2011
Paperback
20 Mar 2013
Buy from…
Amazon Apple Books Google Play Kobo Booktopia eBooks.com

An inspiring guide to running your own business by the legendary entrepreneur

Luke Johnson is the man behind the growth of PizzaExpress and as a host of other leading brands; one of Britain's most successful entrepreneurs with an estimated personal fortune of £120 million.

In Start It Up he compresses two decades of success to reveal the realities of running your own business and bust some key myths along the way. Learn how to find the right idea or buy someone else's; source capital from all sorts of places you never expected; get the best from everyone you meet on the way - chiefly yourself; and stay sane while you do it.

Start It Up is that all-too-rare thing: a how-to book by someone who actually has.
  • Published: 31 October 2011
  • ISBN: 9780141965413
  • Imprint: Penguin eBooks
  • Format: EBook
  • Pages: 256
Categories:
Share…

Praise for Start It Up

Brilliant. It's all here: the triumphs and disasters, the iron law of the business cycle and the timeless wisdom of those who've gone before him

Brent Hoberman, founder of lastminute.com

Nine out of ten How-To books are a bore. This is the one out of ten. It's easy to read, with original ideas and useful advice for wannabe tycoons

Jeff Randall, Sky News presenter and Daily Telegraph columnist

Independent, unorthodox, even bloody-minded - Johnson can be all of these and it's what makes him worth reading

Peter Bazalgette, Chairman, Endemol UK

Luke Johnson knows a lot about an amazing range of business subjects and has thoughtful views about the controversial ones

Investors Chronicle