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  • Published: 1 July 2021
  • ISBN: 9781473596702
  • Imprint: Transworld Digital
  • Format: Audio Download
  • RRP: $18.00

Rebuild

How to thrive in the new Kindness Economy




Since the pandemic, many businesses have gone under. Others are fighting to stay afloat. But some are thriving. Why is that? Rebuild is a lift raft, a vital guide to how we reset and build back better.

Retail guru Mary Portas argues that over the past thirty years the business of what we buy has been dominated by the biggest, fastest and cheapest. But those values no longer resonate. We've come to realize that more doesn't equal better. Good business is now about putting people and planet before profit. The post-pandemic era is all about care, respect and understanding the implications of what we're doing. This 'Kindness Economy' is a new value system that means in order to thrive businesses must rediscover their authenticity, and fuse brand magnetism with social progress. We're not simply consuming anymore, we're buying into something. Which means that, whether physical or digital, the most important space that any business can now occupy is the space in peoples' hearts. How to rebuild? Here's how. Full of expert insight and invaluable advice, Rebuild shows you how to reset the dial, reignite the passion and build back better.

  • Published: 1 July 2021
  • ISBN: 9781473596702
  • Imprint: Transworld Digital
  • Format: Audio Download
  • RRP: $18.00

About the author

Mary Portas

Known to the nation as Mary, Queen of Shops, from her Award winning series for the BBC Mary Portas has made an indelible mark on British retail. Starting her career with Harrods and then Top Shop she made her name as the Creative Director of Harvey Nichols, transforming the department store into London’s sexiest fashion destination.

She has written columns for most national media on retail and consumerism, published two books, advised Government on the future of High Streets, launched her own fashion label, as well as kickstarting the return of British manufacturing with her brand Kinky Knickers.

Her proudest achievement to date, she says, is the creation of Mary’s Living and Giving shops for Save The Children. Currently the most profitable charity shops in the UK, she has so far opened 25 and has raised over £13 million and counting.

All of this is fuelled by the talent and expertise of the people of Portas, her agency based in London. Working on an international level, the business advises clients from every continent, covering every sector of the industry, from mass market brands to high-end luxury, across fashion, beauty, hotels, airports, Malls and Real Estate Place-making.

Distinguished by an unrelenting focus on people and the cultural influences that shape their lives, Mary and her diverse team of strategists, designers and creatives have built made to-measure concepts that marry the key tenets of intelligence, instinct and insight.

Westfield, Louis Vuitton, Mercedes, Gap, Liberty, L’Oreal, Sainsburys, Estée Lauder to name but a few have all had the Portas magic. Portas believe that understanding today’s fluid consumers is at the heart of great selling and shopping. That and a bloody great dollop of intuition, creativity, vision and risk. Otherwise, why bother?

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